BRGB BRGB / London Creative Director — Creative Technologist

BRGB

Patrick Girard Quinnell directs immersive, experience-led work across fashion, culture and digital media, from XR installation to real-time production and events.


Reel 2026 — Immersive, Spaces & XR

About

10+ years spent moving between the studio, the stage and the headset: building worlds that fashion and culture can actually walk into.

I'm a London-based Creative Director and Creative Technologist running the independent studio BRGB, working across large-scale installation, XR and real-time production. I was an early hire at Satore Studio, where I became Head of Creative R&D and helped grow the team from a handful of people to thirty-two, working on fashion week lighting and video for Prada, Hugo Boss and Moschino. Across both, I've directed spatial and social-first work for Adidas, Umbro and Marshmallow Laser Feast.

Alongside the studio, I'm Senior Lecturer in Games at the University of East London, teaching game art, immersive media and creative technology to the next set of people who'll build this stuff.


Selected work
Regenerative Fashion Archive↗ RFA / BRGB · Industry Readiness 4.0/5.0 Award
Umbro China × RFA RFA / BRGB · Design Intelligence Award · 100M+ views
Cosmos Within Us Satore Studio · Venice Mostra Official Selection
MSG Sphere BRGB · Content under NDA