Umbro China × RFA
Umbro wanted to carry British football fashion into China, and we pushed it modern and futuristic. I directed 40 students from Fashion, Games, Film and Graphic Design, with 4 staff on the installations, and ran the digital outputs and technology.
The installation combined projection, a room of screens for the digital work, a VR area and a gaming area.
The project left behind 360° video, volumetric scans of some of the garments, and a place in the Design Museum in China. Keeping all of that, and keeping it usable, is where RFA started.
- Team40 students, 4 staff
- Archive360° video, volumetric scans
- AwardDIA Design Intelligence Award
- Press100M+ views: Hypebeast, Vogue, Marie Claire